PG reported EPS pre-market today (Friday), and announced they will be divesting 90-100 businesses in the next 12-24 months.
They did not provide a list of brands that will be divested, but note the company's 70 to 80 top brands generate 90 percent of sales and 95 percent of profits.
While P&G is looking to cut mostly small brands, cumulatively their sales add up to the equivalent of a Fortune 500 company larger than Facebook.
CEO Lafley said 23 brands have sales of more than $1 billion, 14 with sales of $500 million to $1 billion and 30 to 40 brands with sales $100 million to $500 million
probably keeping: Tide, Crest, Gillette, Pampers, Always brand (female products) and others
probably divesting: dog food, Glide dental floss, Clairol Professional hair care, maybe Duracell batteries, and others
The market loved this news: dow stock PG closed up 3% even after selling off in the afternoon. In fact, PG was the only one holding up the dow this morn.
This may alter our famous “These Companies Control Almost Everything We Buy” graphic